Writing

2026

29 Oct
How Mama remembers what you tell herEngineering
23 Oct
Moving Mama's users from WhatsApp to the appEngineering
19 Oct
The code I wrote in 2001 is still on the internetEngineering
17 Oct
Neon over Supabase for our internal toolsEngineering
14 Oct
Losing the phone number, part 2: the users who came backEngineering
11 Oct
How we made Mama's message classifier eight times fasterEngineering
9 Oct
How Mama's knowledge base works, and what we changed this weekEngineering
7 Oct
From GPT-4.1 to GPT-6.1: what changed when Mama started thinkingEngineering
2 Oct
Transcribing on the Mac: why I built the transcribers and how the YouTube one worksEngineering
29 Sep
Three small internal tools: two transcribers and a scraper panelProjects
24 Sep
Why MoneyMama builds on Expo and ships through CodemagicEngineering
21 Sep
Marketing as code, part 3: Mama's blogEngineering
17 Sep
Store release notes from a Claude skillEngineering
12 Sep
Getting an AI app through App Store and Play Store reviewEngineering
8 Sep
Keeping Mama in character: personality drift and five personasEngineering
4 Sep
Changing a company address on Google Play, the App Store and D-U-N-SEngineering
31 Aug
I stopped opening Sketch and FigmaDesign
28 Aug
Store listings in 2026Design
20 Aug
Chinese fonts, from Hargapedia to MoneyMamaDesign
16 Aug
How a calculator result follows you into the chatEngineering
10 Aug
Losing the phone number, part 1: Meta's business-scoped user IDsEngineering
10 Jul
From one GPT report to building everything with agentsRetrospective
3 Jul
Marketing as code, part 2: posts and carouselsEngineering
30 Jun
Moving MoneyMama's calculators to Astro without changing a single answerEngineering
17 Apr
Marketing as code, part 1: Mama's reelsEngineering
26 Mar
Rewatching our 8TV episodeRetrospective
12 Feb
Seven years of Hargapedia iconsDesign

2025

5 Dec
Designing a chatbot in WhatsApp screenshotsDesign
27 Jun
Building from scratch, with agentsCareer
16 Jun
Seven years of HargapediaRetrospective
7 Mar
Making Hargapedia's intro video in KeynoteDesign
28 Feb
Turning Hargapedia's price list into a price meterDesign

2024

31 Jul
Hargapedia's latest update is a whole new appEngineering
28 Feb
Turning our promotions report into a video with an AI presenterEngineering
31 Jan
Adding HargaPoints to HargapediaDesign
19 Jan
Four minutes of Tech Bites with an AI presenterCareer

2023

8 Nov
AI PromoPulse: the first GPT feature we shippedEngineering
1 Nov
Giving shrinkflation a label in HargapediaDesign
13 Oct
Why we built Hargapedia's product ratings without an open review boxDesign
18 Sep
NutriFact: sugar, fat and sodium on the product pageProjects
5 Apr
Bringing OpenDOSM prices into HargapediaProjects
14 Feb
Voucher 2.0: categories, stores and dealsProjects

2022

28 Oct
Letting small shops share their own pricesDesign
12 Oct
Tech Bites: the tech team's turn at the town hallCareer
23 Sep
Three core values and a guided tourProjects
11 Feb
Deleting your account in HargapediaEngineering
7 Jan
A new panel for the barcode scannerEngineering

2021

29 Sep
Giving the marketing team a templateDesign
10 Sep
A million downloadsCareer
27 Aug
The price history graph, and the clamp I forgotEngineering
18 May
Moving the web version to Next.js for SEOEngineering
28 Apr
A one-page test for front-end candidatesCareer
5 Feb
Twenty-one days and five friendsEngineering

2020

27 Nov
Hargapedia 3.0: a design refreshDesign
28 Jul
Hargapedia on the webEngineering
24 Jun
Sign in with AppleEngineering
5 Jun
A barcode and QR scannerEngineering
13 Mar
Postcodes instead of citiesEngineering

2019

10 Dec
Suggestions as you type in Hargapedia searchEngineering
19 Nov
Vouchers come to HargapediaEngineering
12 Oct
A Hargapedia booth at Tech in Asia JakartaCareer
4 Jun
Sabah and Sarawak get their own prices in HargapediaEngineering

2018

7 Dec
eziPOD 2: parcels in the lockersProjects
31 Oct
Hargapedia 2.0: a home screen made of cardsDesign
20 Jul
eziPay, a year on: the redesignDesign
26 Jan
A gold tag for Chinese New YearDesign
14 Jan
Hargapedia, version oneDesign
12 Jan
eziPOD: a UI that runs on a laundry lockerProjects

2017

13 Oct
eziPay: an e-wallet for the laundromatProjects
25 Aug
Moving a data-entry team off ExcelCareer
30 Jun
Keeping up with Nokia: Symbian, MeeGo, Qt, WRT, Meltemi, then Windows PhoneRetrospective
27 Jun
What I taught about UX in 2013 and 2014, and what still holdsCareer
20 Jun
Every Nerd Attack websiteRetrospective
1 Mar
Solid Chat: answering Facebook Page chats from your phoneProjects

2016

30 Dec
UI/UX for an insurer's app with no nameDesign
23 Dec
Twig: a lock-screen rewards app with AxiataDesign
8 Aug
Designing the Hermo iPhone appProjects
29 Apr
UGO, a student deals app, and the dashboard behind itProjects
8 Jan
Mentorship, a chat app pitch for DiGi's new hiresPitches

2015

17 Sep
Newsboard for AIA, part 2: building itEngineering
10 Sep
Newsboard for AIA, part 1: the pitch and the boardProjects
20 Aug
Watch faces for Android WearDesign
25 Jul
CineMy for Android, in Material DesignDesign
17 Apr
Permit to Work, an Android app pitch for DiGi's contractorsPitches
6 Mar
DiGi StreamCast, live TV and radio in five languagesPitches
22 Jan
Facemoji, a kaomoji keyboard for the iPhoneProjects

2014

15 Dec
DiGi LIVE, an events app pitchPitches
10 Dec
Masterpieces, our first React appEngineering
28 Nov
A carrier launcher for AndroidPitches
8 Aug
SophiePrint, square prints from your phonePitches
11 Jul
Digital signage on an Android TV boxProjects
8 Jul
CineMy 2.0Projects
26 May
Teaching UX Innovate 2014Career
20 May
10Q, a survey that says thank youProjects
12 May
LaundryHero, superheroes at your doorstepProjects
25 Feb
SophieLens on the Nokia XProjects

2013

12 Nov
Beat the Q on Windows Phone, a mockupPitches
28 Oct
Nokia World, and SophieLens HDProjects
26 Sep
We were on 8TVCareer
12 Jul
Street Beat, a street photography app for SamsungProjects
8 May
GE13, our app for the general electionEngineering

2012

28 Dec
Everything we've made so farRetrospective
26 Nov
KLTraffic, now on the iPhoneProjects
6 Nov
Tap to Order: queue, order and pay with an NFC tapEngineering
6 Sep
Two Sophie Cam reviews in one weekProjects
24 Jul
Sophie Cam 2Projects
20 Jul
A DiGi account app for Windows 8, before Windows 8Pitches
27 Apr
Headlines, now on S40Projects
30 Jan
Juice is on Windows PhoneProjects

2011

21 Nov
Mobile Week at KDUCareer
30 Jun
Nokia Connection 2011Career
5 Jun
Training students for Nokia around the regionCareer

2010

17 Dec
We're in the New Straits TimesCareer
18 Jun
Our first booth, at Nokia Connection 2010Career
28 Apr
Five apps on the N8, and a talk at Nokia's conferenceCareer

2009

25 Nov
A break, of sortsCareer
10 Mar
Two of my N97 widgets made the shortlistDesign