Janarayson

LaundryHero, superheroes at your doorstep

Projects3 min read

We did the logo, the website and everything in between for LaundryHero, a laundry pickup service with superheroes at your doorstep.

LaundryHero picks up your laundry and brings it back clean. It works with laundry shops that are already around, and you book it all online at laundryhero.my. Venon Tian, who started it, was on BFM’s Open for Business last week talking about it.

We did the logo, the website and everything in between. LaundryHero and Nerd Attack share the same investor, who was my boss back when I was at Pacmee.

Heroes

The idea is superheroes at your doorstep, so I tried about twenty badges … shields, diamonds, and shirts on hangers with a cape. The one we went with is a red and yellow shield with an L in it and a little sparkle.

About twenty logo ideas on grey: red and yellow shields with an L, blue diamond badges, round badges, and red shirts and capes on hangers
The badges I tried.
The final LaundryHero logo, a red and yellow shield with an L and a sparkle over the LAUNDRYHERO.MY wordmark, in colour and in black and white
The logo.

The superhero bit goes into everything. The Facebook page started with “Heroes on their way, coming soon”, then “Heroes are here!” The how-it-works icons are Super Simple, Super Pickup and Super Clean, and the coupon has a little shield on each side.

A Facebook cover on grey: HEROES ON THEIR WAY, a blue shirt with the LaundryHero shield on a hanger, and coming soon
The Facebook cover before launch.
A Facebook cover on grey: a superhero silhouette with a red cape flying out beside HEROES ARE HERE!
And after.
Three blue icons: Super Simple, a phone, Super Pickup, a hero with a cape, and Super Clean, a shirt, each with a line about how it works
How it works.

There’s a pickup card too, with the pickup and return dates, the weight, the price, normal or coloured clothes and hot or cold water. The sample one says “Please iron and fold. And I need Batman to return the laundry, not Superman.”

The laundry pickup card: pickup on 4 March 2014 and return on 7 March 2014, boxes for time, weight and price, clothes and water options, and a special instruction asking for Batman to return the laundry, not Superman
The pickup card, with my details blurred.
A coupon with a dashed cut line: SAVE RM10 with this coupon, LAUNDRYHERO.MY
The coupon.

The website

On the website you search your postcode to see if they come to you, pick a morning or evening slot for pickup and drop-off, and sign in with Facebook or your email.

The LaundryHero home page: a man in a shirt and tie flying through the sky with the shield on his chest, Laundry Hero, Superheroes at your doorstep!, and a search box for a location or postcode
laundryhero.my.
The service area page: a postcode search, a note that the location isn't serviced yet, and a list of 46100 postcodes for Jalan 14/1 to 14/9
Checking if they come to you.
The login page: Create Account, Login with Facebook, and email and password fields
Signing in.