Janarayson

DiGi LIVE, an events app pitch

Pitches4 min read

We pitched DiGi an app for its DiGi LIVE concerts: the events, an RSVP, a countdown that turns into a live broadcast, and an artist page for everyone on the line-up.

DiGi LIVE is what DiGi calls the concerts it brings in for its customers, like the K-pop showcases. This week we pitched DiGi an app for it. It’s all about the events. You see what’s coming up and what’s past, RSVP to the ones you’re going to, and watch them live when they start. There’s a page for every artist too.

I designed it for the iPhone first, with Android to follow, and kept it to Apple’s and Google’s own guidelines.

A dark iPhone at an angle showing the DiGi LIVE start screen: a guitarist in purple light, LIVE in big white letters, a Signing Up button and Log in now
DiGi LIVE.

Getting in

You sign up with your DiGi number, an email and a password. We check that the number is a DiGi one, then send a six-digit code by SMS.

The start screen: DiGi LIVE over a guitarist, Join us by Signing Up, and Already have an account? Log in nowSign up: It's super simple, just type in your DiGi phone number, email and passwordPlease key in the 6 digit code sent via SMS, with Request another
Signing up with a DiGi number.

Events

The app opens on the events, each a big photo card with its date. The menu slides out from the side. An event shows the line-up, a write-up, and a countdown to the start with an “I AM GOING!” button. Once it starts, the countdown turns into “Watch it LIVE now!” for the live broadcast.

Events as big photo cards with date badges: Machine Gun Kelly 2014 at Putra Indoor Stadium on 12 Dec, DiGi K-Pop II 2015 at Dataran Merdeka on 23 Jan, and the Undiscovered Corner Tour on 14 FebThe menu slid out: Events, Explore, R.S.V.Ps and Settings, with the events list pushed to the rightDiGiLive K-Pop Nation, 13 January 2015 at KL Live: Jay Park, SNSD, BoA and G-Dragon, Event starting in 23:10:16, and a green I AM GOING! buttonThe same event once it starts: a red Watch it LIVE now! bar in place of the countdown, and ATTENDING
Events, and an event before and after it starts.

Going adds it to your phone’s calendar and your RSVPs. Below the write-up is the venue on a map, and you can get there with Waze, Google Maps or Maps. The events in it are real ones, used as placeholders.

The bottom of the event page: a map of KL Live at Life Centre, the venue address, date and time, and I AM GOING!Getting there: Waze, Google Maps or MapsR.S.V.Ps: DiGiLive K-Pop Nation at KL Live and the BOA Oh Ah Tour at Putra Indoor Stadium
Where it is, and your RSVPs.

Artists

Search finds artists and events. An artist has a bio and their songs, videos and past events, the past events in a grid of photos and videos. Explore has playlists picked by DiGi, like Coffee Shop Tunes and Run trax.

Search for Swift with Artists and Events tabs: Taylor Swift, Alex Swift and Mazz SwiftTaylor Swift's artist page: her photo, @taylorswift, a bio, and Listen, Watch and Past EventsWatch: a grid of Taylor Swift videos with their lengthsPast events: DiGi Yellow Monster Bash 2014 at Putra Indoor Stadium, with a video and a grid of photosExplore: playlists called Coffee Shop Tunes, Run trax, Mood Booster and Afternoon Acoustic
Search, an artist, and Explore.

We also put in a list of ideas for later: photos and videos from the crowd at each event, ticketing, polls on which artist DiGi should bring in next, and competitions for backstage passes. One is a countdown in Notification Center’s Today view, which iOS 8 has just opened up to apps.